Can’t Read, Won’t Buy – Speak your customers’ language

“The rest of the world speaks English”, is a phrase which we hear uttered often among Northern Ireland’s business community. It provides them perhaps with some sense of justification of why they do not need to worry about putting their resources (website, sales and marketing literature, instruction manuals etc.) into the language of their potential non-English customers[...]

Belfast City to Amsterdam – Good news for exporters

Given the importance to Northern Ireland’s economy of exporting, it is great news that KLM has announced a daily direct service from Belfast City Airport to Amsterdam’s Schiphol Airport from May this year. This will undoubtedly benefit Northern Ireland’s exporters greatly [...]

Translation and Export – More bang for your buck

Unfortunately, all too often, exporters fail to realise the complexity and the cost involved in translation of material from English into another language. It may cost time and money to export but done correctly the bottom line is this: a healthy bottom line (excuse the terrible pun!). [...]

Don’t fall at the final hurdle

What do you think is the final hurdle in the translation process and how can you minimise the pressure of getting over it? Let’s imagine; the printing slot has been booked, the deadline is looming and you are panicking about getting your brochures printed for your export trip to Rome. [...]